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The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. View full journal description

This journal is a member of the Committee on Publication Ethics (COPE).

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Articles most recently published online for this journal.
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First published  

Algorithms in Marketing Systems: A Framework for Distributed Agency and Market Authority

  • Suraj Commuri
  • Ashita Aggarwal
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Research article
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Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems

  • Ben Arfi Wissal
  • Karim Ben Slimane
  • Alexandru Capatina
  • Farid Chaouki
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Research article
First published  

Invisible Women: The Relationship Between Satisfaction with Fashion Clothing Choices and Well-Being in Middle-Aged Women

  • Jekaterina Rogaten
  • Viviana Rullo
Open Access
Research article
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(Un)doing Markets: Inter-Field Dynamics, Collective Action and the Emergence of Music Streaming

  • Carl Yngfalk
  • Anna Fyrberg Yngfalk
  • Per Skålén
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Most read articles in this journal in the last 6 months.
Open Access
Research article
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Walk the Talk: The Boohoo Case Study

  • Mona Nassar
  • Tara Goddard
  • Regine Freeman
Open Access
Research article
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AI is Changing the World: For Better or for Worse?

  • Dhruv Grewal
  • Abhijit Guha
  • Marc Becker
Open Access
Research article
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Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values

  • Vlad Demsar
  • Carla Ferraro
  • July Nguyen
  • Sean Sands
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Article commentary
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Sustainable Marketing: Market-Driving, Not Market-Driven

  • Jagdish N. Sheth
  • Atul Parvatiyar
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Most cited articles published in this journal in the last 3 years. These statistics are updated weekly using data sourced exclusively from CrossRef.
Open Access
Research article
First published  

AI is Changing the World: For Better or for Worse?

  • Dhruv Grewal
  • Abhijit Guha
  • Marc Becker
Open Access
Research article
First published  

Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review

  • Hanh N. Pham
  • Nguyen T. Thai
  • Troy William Heffernan
  • Nina Reynolds
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Research article
First published  

Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”

  • Venkatesh Shankar
Open Access
Research article
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WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries

  • Ben Wooliscroft
  • Eunju Ko
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Articles with the highest Altmetric score from the last 3 months, indicating influence and impact.
Virtual Special Issues
Marketing Systems -- The Evolution of a Concept over Time
Introduction to the Journal of Macromarketing

JMMK Editor M. Joseph Sirgy
Vietnam: Political Economy, Marketing System

Terrence Witkowski and Cliff Shultz

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How Can AI Lead to Market and Consumer Emancipation? Revisiting the Transformative Ideals of Socially Responsible Marketing Under Conditions of AI (submissions due: March 1, 2026)
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