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Intended for healthcare professionals

Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.

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This journal is a member of the Committee on Publication Ethics (COPE).

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Call for papers

To find out more about Marketing Theory's current Call for Papers, click the link below.

Marketing Theory - editorial

Read the latest Editorial by the Editors of Marketing Theory, 'Marketing Theory Amid a Genocide' at the link below