Considering the potential and the concerns associated with mental health content on OSVs, the goal of this study is to examine how and why adolescents with anxiety and depression engage with mental health OSVs, as well as their perceived consequences on mental health. By doing so, we contribute to recent theories on adolescents’ social media use and (online) help-seeking. Moreover, this information may help adolescents and professionals navigate social media and OSVs to improve adolescent mental health.
Motivations and Barriers to Beek Help via OSVs
Adolescents may have different motivations to use OSVs for information and support. Their motivations to use OSVs may also change over time, as online help-seeking is a process in which the information and support they desire are dependent on their mental health status, awareness, and availability of (offline) help (see
Pretorius et al., 2019 for an adaptation of the help-seeking model by
D. Rickwood et al., 2005). First, adolescents may be drawn to OSVs as platforms often employ a recommendation-based algorithm, which provides them with allegedly interesting videos (
Guinaudeau et al., 2022;
Pfender & Bleakley, 2024). This may be especially attractive to adolescents who are not yet aware of or understand their symptoms, as they likely do not yet engage in consciously seeking information or support, but they would relate to and engage with a recommended OSV. Consequently, the algorithm will show them related OSVs and so provide adolescents with information and support without much conscious effort. Second, adolescents may be motivated to use OSVs due to the unique engaging and short format (
Song et al., 2021;
Wang, 2020). Previous research already identified adolescents’ need for concise, easy-to-understand, and interesting information on mental health, preferably delivered through short videos by peers (
Pfender & Bleakley, 2024;
Rasmussen-Pennington et al., 2013). The format of OSVs might fulfill this need and thus be a suitable and attractive source for adolescents throughout their mental health journey. Third, OSVs are characterized by their focus on peer experiences, which might be especially attractive for adolescents as peers become increasingly important in this developmental period (
Brown & Larson, 2009). Adolescents with anxiety and depression often experience offline peer relationship difficulties, as they feel stigmatized or alienated from their non-impaired peers (
Gorrese, 2016;
Kaushik et al., 2016). OSVs allow them to have positive peer experiences and to feel connected and part of a community (
Milton et al., 2023;
Moreno & Jolliff, 2022;
Turuba et al., 2025). Moreover, adolescents often prefer mental health information from peers over professional resources and may even rate it as more credible (
Lal et al., 2018;
Rasmussen-Pennington et al., 2013), and may therefore be particularly motivated to seek out OSVs for information and support rather than other online or offline sources.
However, adolescents may also face barriers when using OSVs. First, the information quality of mental health OSVs is heavily criticized (
McCashin & Murphy, 2023). Since most content is user-generated, content is often posted by influencers or peers instead of professionals and is not evidence-based (
Basch et al., 2022;
Samuel et al., 2024;
Turuba et al., 2025;
Zheluk et al., 2022). Moreover, OSV platforms lack obvious signs to show which information is verified (
Schluchter, 2024). Resultingly, adolescents might have difficulty discerning which information is correct. This may especially apply to adolescents who do not yet have much knowledge of mental health or lack offline sources (e.g., a therapist or social network) to verify information. Second, content on OSVs can be triggering and harmful. For example, adolescents may encounter OSVs depicting non-suicidal self-injury (NSSI), suicide, experiences of deep suffering, or negative portrayals of mental health services (
Chadee & Evans, 2021;
Logrieco et al., 2021). For adolescents who might not yet be in therapy, or are just becoming aware of their symptoms, this may paint an overly negative picture of how symptoms may develop or the possibility of recovery. Moreover, being exposed to certain content may trigger negative thoughts or feelings instead of being helped by OSVs (
Moreno & Jolliff, 2022). Third, while OSVs might initially be a helpful source for information and support, they cannot replace therapy when needed, as also acknowledged by adult users (
Schluchter, 2024). The short format might be entertaining and deliver easy-to-understand information, but once adolescents desire or need in-depth information or therapy, they have to turn to more comprehensive online sources (e.g., websites) or offline sources. It is yet unclear whether mental health OSVs would facilitate or hinder progressing to such resources, for whom, and under which circumstances.
Hypothesized Consequences of OSVs on Mental Health
Exposure to mental health content may have different consequences on mental health. OSVs may have several positive consequences. First, the greatest advantage of OSVs is the ability to reach a majority of youth, most of whom would realistically never search, find, or be able to afford professional care (
Scott et al., 2022). Moreover, this allows mental health professionals to reach out and provide valuable information and support to vulnerable and hard-to-reach populations (
McCashin & Murphy, 2023). Second, OSVs can make users feel less alone and supported (
Conte et al., 2025;
Milton et al., 2023;
Schluchter, 2024;
Scott et al., 2022). It is known that social support and loneliness are important correlates of anxiety and depression (
Heinrich & Gullone, 2006;
Rueger et al., 2016). Thus, OSVs might alleviate adolescents’ symptoms by having a positive impact on loneliness and social support. Third, mental health OSVs can increase awareness about mental health problems (
Chochol et al., 2023;
Milton et al., 2023). That is, users may come across videos they recognize themselves in and hence be able to understand or label their symptoms. Ideally, users would check this information with a professional to aid their therapy and recovery and to prevent wrong self-diagnoses or believing incorrect information. Fourth, the availability and easy access to coping techniques may help adolescents to manage or alleviate their symptoms (
Basch et al., 2022;
Milton et al., 2023;
Samuel et al., 2024). Moreover, the 24/7 availability of OSVs may provide adolescents with tips when they need them most.
However, the consequences of mental health OSVs may not be solely positive. First, adolescents may encounter triggering content that worsens symptoms or increases behaviors such as NSSI, disordered eating, or even suicidal attempts (
Logrieco et al., 2021;
Scott et al., 2022). Second, information presented in mental health OSVs may also exacerbate symptoms and decrease mental health knowledge (
Wolenski & Pettit, 2024). Adolescents may receive inadequate knowledge and unhelpful or harmful advice and be tempted to incorrectly self-diagnose due to the short format of OSVs, the availability and popularity of misleading content, and the display of normal behaviors as pathological behaviors (
de Vries et al., 2025;
Turuba et al., 2025). Third, adolescents’ usage of OSVs may become excessive and problematic. Intrinsic features of OSVs, such as the algorithm and the infinite scroll (i.e., there is no end to the available content), are associated with problematic use (
Qin et al., 2022). This risk may be exacerbated when adolescents are constantly being provided with relatable and potentially comforting mental health-related videos, as they might not realize that their behavior has turned excessive and harmful instead of helpful for their mental health.
Method
Design and Research Instruments
We collected data from April 2024 to October 2024. We drafted an interview protocol based on the hypothesized motivations, barriers, and consequences (see introduction). Specifically, our interview protocol consisted of creating a timeline based on
Rickwood et al.’s (2005) phases to understand adolescents’ mental health, help-seeking journey, and the role OSVs played throughout. For each phase, we inquired about their reasons for using OSVs and experienced barriers. We piloted this protocol with three university students (
Mage = 19.33,
SD = 1.15, range 18–20). Based on these pilot interviews, the protocol became a topic guide instead of set questions. We also added two timepoints to the timeline (when receiving professional help and when receiving a professional diagnosis) and the positive/negative consequences of using OSVs. The final protocol is available on
https://doi.org/10.17605/OSF.IO/T5U9C. The preregistration can be found at
https://doi.org/10.17605/OSF.IO/F9KVA. The study was approved by the Ethics Committee from the Faculty of Social and Behavioural Sciences at the University of Amsterdam (FMG-5279_2023).
Participants and Procedure
Adolescents could participate if they met three inclusion criteria: 14 to 18 years old; having used or still using social media/OSVs to find information or support for their anxiety and/or depression concerns; and having sought offline help for their concerns. We recruited adolescents through schools, healthcare providers, Instagram, TikTok, and snowballing. We emailed schools and healthcare providers with information about the study and provided posters and flyers. Interested adolescents could contact the first author, who checked whether they met our inclusion criteria. The first author informed adolescents about the study design, as well as their guardians, when the adolescent was younger than 16. Adolescents and their guardians (if adolescents were younger than 16) had to provide online consent before the interview. After participation, adolescents received monetary compensation (€15).
In total, 24 adolescents from rural and urban areas in the Netherlands participated (
Mage = 16.21,
SDage = 1.09). All other participant characteristics can be found in
Table 1. Duration of concerns ranged from 1.5 to 13 years, with participants mentioning that the severity fluctuated over time. As we were interested in self-identified concerns, we relied on adolescents’ self-reported perceptions of their concerns and did not use standard assessment measures for anxiety or depression. The first author conducted 22 online and two in-person interviews, which took between 31 and 72 min (
M = 46). After each interview, the first author recorded a voice note about the interview to encourage reflexivity. All interviews were audio recorded and transcribed verbatim.
Data Analysis
We followed the six phases of reflexive thematic analysis, which is a more constructionist approach to coding and developing themes (
Braun & Clarke, 2006,
2021). We combined both inductive and deductive coding techniques, recognizing that these are not mutually exclusive (
Braun & Clarke, 2021,
2023). We chose this approach as the purpose of this research was to learn more about adolescents’ own experiences and thus allow the data to inform the analysis structure and sense-making, while also recognizing that we had some pre-determined ideas that inspired deductive codes.
We coded all data in Atlas.ti24 software. Throughout the analysis process, we used triangulation (bringing in different perspectives since all authors have diverse backgrounds), reflexive work, and negative case analysis to achieve and validate our themes. For example, the last author, who mostly studies externalizing behavior among adolescent boys, would point us to how boys may have different experiences than girls, while the second author, who mostly studies online health information seeking, recommended analyzing the platform characteristics in greater detail. In phase 1, the first author re-read the transcripts and examined the timelines, while noting down initial impressions and ideas for codes (e.g., “self-disclosure” and “neurodiversity content”). For example, during this phase, it became apparent that many adolescents mentioned how their use of OSVs changed in valence over time. In phase 2, the other authors joined to read, code, and discuss one transcript, using the preliminary codes from phase 1 and especially each author’s own interpretations to produce new codes. Based on our discussions of this transcript and the resulting codes, the first author then coded the other transcripts using the resulting codes while also producing new codes in an iterative process. Throughout the rest of the analysis, the first author had weekly discussions with the second author and bi-weekly discussions with all authors to discuss the analysis. In phase 3, the first author sorted the codes into four initial themes by analyzing co-occurrences between codes and the meaning participants gave to these co-occurrences. The first author then discussed these developed themes with the second author, which led to the addition of the fourth theme. The first author then discussed the themes with the other authors, who agreed with these themes and suggested dividing the themes into subthemes for clarity. In phase 4, the first author reviewed the themes by returning to the coded data extracts and the entire dataset. This led to merging codes (e.g., merging “relating to content creator” and “identification”) and coding previously missed data extracts. In phase 5, the first author refined and defined the themes and selected data segments to illustrate each theme. For example, during this phase, we limited the theme “Not everyone’s cup of T(ikTok)” to the features of OSVs that bothered adolescents, so that it would not overlap with the other themes. In phase 6, the first author wrote a story around the data.
Positionality Statement
In line with our constructionist approach, we believe that research projects are shaped by researchers’ characteristics. Therefore, it is appropriate to acknowledge our positions. The first author is a young adult and clinically trained psychologist who has experience with mental health issues and related social media content. These positions helped to connect and understand participants and to a certain extent be an “insider” (
Labaree, 2002), while also being mindful of the unique experiences and context of each adolescent, which may differ from her own experiences. The first author kept a reflexive journal throughout the data collection and analysis to critically examine how these positions shaped her interactions with participants and how these might influence data interpretation. The first author also discussed these reflections with the other authors.
The second, third, and fourth authors have a background in communication sciences, while the last author has a background in developmental psychology. They have not encountered mental health content on social media. All authors believe social media has both positive and negative sides, which influenced our decision to design a study and develop themes in which both sides are explored.
Results
We identified four themes in the data: (1) From being drawn to, to being drowned; (2) Supportive scrolls; (3) A dive into the dark; (4) Not everyone’s cup of T(ikTok). We will describe these themes and illustrate them with data. We note it when differences were evident across gender, age, educational level, or symptom duration/severity.
Theme 1: From Being Drawn to, to Being Drowned
Throughout the interviews, all adolescents discussed changing their use of OSVs over time. Most adolescents described an initial increase in watching mental health OSVs, which was often perceived as positive, as they liked getting information and support for their mental health. However, at some point, this information and support became overwhelming, repetitive, or triggering, leading adolescents to consciously decrease their use of OSVs for mental health. This resulted in seeing mental health content in moderation, which adolescents evaluated positively. As we noted these three clear, distinct phases, we divided this theme into three sub-themes: (1) Initial engagement, (2) Overexposure, and (3) Mindful use.
The first sub-theme relates to adolescents’ initial and positive experiences with OSVs as an information and support source. Some adolescents deliberately sought information and support on OSVs as they perceived great information availability on OSVs: “TikTok is just the platform where you can find anything” [Male, 16]. Most adolescents, however, were not actively looking for information or support, as they were not yet aware that their problems might be signs of mental health issues. They thus did not use OSVs with the specific purpose to find information or support, but the availability of the content, as well as the convenience (i.e., they already used the app), led them to mental health videos: “I didn’t go on TikTok with the thought: I want help. But TikTok just provided help” [Female, 16]. Adolescents related and interacted with these videos, which the algorithm picked up: “At some point I just got one and then I got more and then I watched the whole time (. . .) I found it hard to explain or say what was going on with me and those videos were relatable, they explained how I felt” [Male, 14]. Adolescents also found OSVs an attractive source due to the experience-focused format they deemed trustworthy: “I preferred seeing people who experienced this too rather than information based on science, because I knew the tips from people who experienced it would help, because they are still alive” [Female, 17]. Others felt OSVs provided them with autonomy they would not get when seeking help via other means: “I prefer TikTok over a psychologist. I can decide whether I want to hear it or not, I can just scroll past it if I want to” [Female, 17].
The second sub-theme relates to how these initial positive experiences turned into more negative ones over time. Adolescents mentioned that content became repetitive or triggering over time, as illustrated by the following quotes: “Now I already know what they are going to say, every video is the same” [Male, 16]; “I was just done with getting those TikToks the whole time. They help you, but at the same time you feel bad about it” [Female, 16]. Also, features that initially motivated adolescents to use OSVs turned into barriers. For example, one participant mentioned the drawbacks of the experience-focused format: “I felt like it was contagious, now I have all these problems too” [Female, 17]. Many participants mentioned how the algorithm changed to solely providing mental health content, resulting in feeling overloaded: “It took over my whole TikTok, I even deleted TikTok, I just didn’t know what to do. When it’s only about mental health, it has a bad influence on me” [Female, 16]. Importantly, some adolescents, especially the ones who did not see much triggering content, did not go through this phase but rather felt they got what they needed from OSVs and so decreased their use: “In the last months, I have barely used social media (. . .) I have already found out about so much on social media” [Trans male, 18].
The third sub-theme relates to how adolescents changed these previous negative experiences into positive experiences again. Many participants did this by tweaking their algorithm to see less mental health content, as expressed by this participant: “I didn’t want to see it anymore, so I swiped it away and searched fun TikToks, so my For You slowly became more fun” [Female, 17]. Other adolescents temporarily deleted the app or created separate accounts for mental health and non-mental health videos: “My main account was quite negative, so I made another account on which I watched positive stuff, so I wouldn’t drown in the negative stuff” [Male, 16]. This led to experiencing more autonomy in deciding when to see mental health content: “When I only had mental health videos, it made me feel bad. But now I also have fun stuff and when I see a mental health video, I can scroll past it if I don’t feel like seeing it” [Male, 14]. Their changed way of using OSVs also led to experiencing mostly positive consequences again, as expressed by multiple adolescents: “Now I just see that stuff occasionally and I can just relate and find comfort in it, it’s hard to describe, it just hits, you know” [Male, 16]; “It’s nice to see that others struggle with the same stuff, sometimes” [Female, 16]; “I only use TikTok for my mental health occasionally now. Sometimes I see something and I put it in a folder, mostly reassuring stuff, so I can watch the video when I need it” [Female, 16].
Theme 2: Supportive Scrolls
All adolescents described positive consequences of OSVs for their mental health, even if experiencing negative consequences at some point (Themes 1 and 3). As these positive consequences occurred in several ways, we subdivided this theme into two sub-themes: (1) A supportive environment and (2) A place to self-educate.
The first sub-theme describes the motivations and consequences on their mental health that adolescents experienced when using OSVs for support. More than half described the experience-focused format as a—though often unconscious—motivation to find support. They often were presented with content they related to, and knowing that others similarly struggled provided them with a sense of support and sometimes even hope as others got better. For instance, one girl expressed, “Although I already got professional help, it made me feel extra supported. Also knowing I wasn’t alone with these problems” [Female, 17]. Half of the girls, but less than a third of the boys, disclosed their own issues on OSVs, which led to experiencing support and a sense of catharsis: “When I was 15 it was a relief to get those feelings out, get it off my shoulders . . . I didn’t know the people who liked it yet I knew I was a person in a community who could relate to me” [Female, 16]. Disclosing issues on OSVs was sometimes, but not always, motivated by the anonymity of OSVs: “I can ask anything without them judging me, whereas in real life they know you and think you’re weird” [Female, 17]. Finally, an often-expressed sentiment was the lack of offline resources and hence turning to OSVs to find support: “I couldn’t talk to anyone offline about this, so I needed TikTok for that” [Female, 16]. Interestingly, as adolescents often encountered peers on OSVs who would encourage them to seek help offline (either by directly saying so or by showing their help-seeking experiences), adolescents reported an increased intention to seek help as a result of using OSVs and resultingly built an offline support network: “TikTok learned me it’s okay to talk about it, you’re not alone, just talk to the people around you. So I did” [Female, 15]. Some adolescents reported they would or did again use OSVs if they felt in need of support or information after their therapy had ended or when their offline resources could not provide adequate information or support: “In therapy, I learned a lot, now I needed to practice it. I wanted to know how others did and experienced this. I did not have a therapist I could ask anymore, so I went on TikTok” [Female, 16].
The second sub-theme describes the motivations and consequences adolescents experienced when using OSVs for information. Notably, adolescents encountered much less information than support, and if they did, they often did not actively search for it nor had any pre-existing questions they aimed to answer. Similar to the first sub-theme, adolescents often encountered peer experiences they could relate to, and, next to providing support, this often informed them about their mental health as they could recognize symptoms, learn how to verbalize them, and understand them in terms of a specific disorder. For example, one participant said: “I was looking on TikTok like could I get a diagnosis and what could be symptoms and how do people experience that? And specific situations too” [Female, 16]. Adolescents reported that OSVs increased their help-seeking intentions or their ability to verbalize their problems during therapy sessions: “It helped the process of getting a diagnosis, because I could verbalize what was going on in me” [Male, 16]. Moreover, adolescents appreciated the experience-focused nature as they could observe how others coped with issues and extract useful tips: “Doctors did not experience it themselves. People who just tell their story and how they cope with it . . . I would try that too” [Female, 18]. This use of tips was also related to adolescents’ lack of offline resources, as they thought they could not find these tips elsewhere: “I don’t want to bother others with my struggles, because what if they don’t know or what if I waste their time?” [Female, 15]. Finally, the format drew adolescents to self-educate on mental health issues. The majority expressed that the format made it easier to understand information and could provide them with tips when they needed these most due to the 24/7 availability: “It’s a video and also an explanation, like on internet you only have text, but on TikTok you have visuals alongside the text. It helps you to understand it and sometimes you got more information or something that really helped” [Female, 16]. Note, however, that adolescents were wary of the information quality, as described in the following theme.
Theme 3: A Dive Into the Dark
Many adolescents—interestingly, nearly all girls but less than half of the boys—expressed that they had seen a “darker” side of OSVs where self-harm and suicide content was common. Adolescents with varying symptom levels and durations felt attracted to this content, but those who encountered this when symptoms were still mild indicated it often led to a rapid decline in their mental health. Most adolescents eventually noticed how this content negatively affected their mental health and actively avoided it over time. A few adolescents, however, mentioned they would watch this content, especially when feeling down, as they found comfort in feeling sad. In line with the previous theme, we divided this theme into two sub-themes: (1) Peer experiences can be triggering, and (2) Information is not always helpful.
The first sub-theme encompasses adolescents’ perceived negative consequences of being (constantly) exposed to peer experiences. Adolescents almost unanimously agreed that peer experiences could trigger their mental health issues: “You see a lot of people who are putting ideas in your head. How they feel impacts you, it triggers me’ [Female, 17]. Moreover, adolescents mentioned that peer experiences sometimes decreased their hope in recovery, led to finding or sharing harmful tips on self-destructive behaviors, comparing symptoms and consequent worrying, or even competing with others to be the “worst off.” This is illustrated by the following quotes: “Sometimes you see people for whom therapy did not work, which made me feel less hopeful” [Female, 17]; “TikTok basically gave me a tutorial on how to self-harm (. . .) or how to faint, because if you do that often you kill yourself” [Non-binary, 14]; “I really started to focus on how I could get worse. How do I make my problems worse, how do I get taken more seriously? Then I started seeing things like self-harm and I started searching for it too” [Male, 16]. Unsurprisingly, many adolescents mentioned this worsened their symptoms: “I was constantly being triggered, and I think that’s why I fell so deep” [Female, 16].
The second sub-theme includes how information, while not per se misinformation, could harm adolescents. Fewer adolescents mentioned this topic, as most adolescents seemed to use OSVs more for support than information, and hence were more drawn to peer experiences on OSVs. However, when exposed to information on OSVs, adolescents reported this could lead to confusion about the information or to worrying about their mental health, as described by this adolescent: “I would often doubt myself like I have experienced half of this but not the rest. Then I didn’t know how to feel and I would start feeling insecure” [Female, 15]. Finally, a few participants mentioned that OSVs negatively affected their therapy as OSVs would lead them to believe they had certain mental disorders, while their therapist was not open to discussing these self-diagnoses: “On TikTok I found similar experiences and I thought: I have this too. But my psychologist just told me I was exaggerating (. . .) I really don’t like her, she didn’t help me at all” [Female, 16].
Theme 4: Not Everyone’s Cup of T(ikTok)
The fourth and final theme describes why some adolescents refrain from or are hindered in using OSVs as an information and support source. Although participants also described decreasing their OSV use as a result of drowning in mental health content (Theme 1), positive consequences on their mental health and consequent offline help-seeking (Theme 2), and/or negative consequences (Theme 3), this theme encompasses more specifically the features of OSVs that pose barriers to OSVs as an information and support source. This theme is divided into the sub-themes (1) Format and (2) Offline sources available.
The first sub-theme describes features of the format that hinder adolescents when using OSVs. Interestingly, adolescents always described this in relation to mental health information rather than support. This seemed mostly due to the experience-focused format. Many adolescents perceived this as a barrier for information-seeking, as everyone has different experiences and opinions, while adolescents sometimes experienced a need for more “objective” information or going into therapy open-minded. For example, one participant said, “Everyone has a different situation. Someone can do this type of therapy, another can do that type of therapy. I didn’t want to get tunnel vision like this is going to work for me and then it’s not going to work for me” [Male, 16]. Moreover, this plethora of different experiences and information led to distrust in the information: “I don’t believe much of it because self-diagnosis is bullshit. It’s mostly people who think they have something and then they say things that are probably not true” [Male, 16]. Besides the experience-focused nature, not everyone appreciated the limited time of OSVs and the video format, due to limited time for a proper explanation or to fully understand the video: “On TikTok most people experience it themselves and I would rather look up on the internet to see what really entails a specific disorder. On internet everything is written and TikTok is mostly videos. I find that harder to oversee than a written text, it’s over so fast that I have to watch it more than once” [Female, 16]. Finally, participants disliked the unpredictability of OSVs, as they don’t have titles and are presented on the For You Page, which is in contrast to other platforms (e.g., YouTube, Google), where you often more actively search content and see from the title what you will get: “On TikTok, you don’t always get what you want. On YouTube you know because they have titles, TikTok hasn’t” [Female, 16].
The second sub-theme relates to adolescents having offline resources available, which they preferred over OSVs. This was also related to the above-mentioned distrust. Due to the possibility of misinformation, adolescents did not fully trust information and believed it always needed to be checked: ‘I would check with my therapist, because some people say things while never having spoken about it with a professional” [Female, 16]. Moreover, the therapist had the advantage of knowing the adolescent personally and therefore could provide more suitable information and support than OSVs ever could: “I stopped using TikTok once I had a therapist. She knows me personally and I tell her everything, so she can exactly say what is going on with me” [Female, 18]. As a result, many participants mentioned using OSVs less once they received (professional) help. For example, one participant mentioned: “I talked to her rather than looking things up (. . .) I could ask her everything so you also learn more” [Male, 16].