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The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic, international peer-reviewed Journal for the dissemination of marketing research. It covers a variety of marketing issues of theoretical and practical relevance, with high readership across all stakeholders (e.g., researchers at different career stage and with differing backgrounds; marketing practitioners; students and policy makers). All content of the Journal is subject to a double-blind review process, which we openly share and swiftly upkeep to support all authors. The Journal is indexed in the Emerging Sources Citation Index, Scopus and PsycINFO. View full journal description

This journal is a member of the Committee on Publication Ethics (COPE).

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Articles most recently published online for this journal.
Available access
Research article
First published  

Synthetic Scarcity and Its Discontent

  • Patrick van Esch
  • Yuanyuan (Gina) Cui
  • Jerome Christia
  • Paul Clark
  • Christo Bisschoff
  • Colette Gallagher
Open Access
Research article
First published  

It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

  • Matthias Anderski
  • Rachel Fuller
  • Geoff Dickson
  • Ashleigh-Jane Thompson
  • Tim Ströbel
Open Access
Research article
First published  

Exploring How Young Consumers Construct Identities in Socially Restrictive Societies: Managing Impressions Through Fashion Clothing

  • Muhammad Abid
  • Aron O’Cass
  • Hormoz Ahmadi
  • Vida Siahtiri
Open Access
Research article
First published  

The Role of Social Media Influencers Attractiveness, Envy and Social Comparisons on Followers’ Prosocial Intentions

  • Marcela Moraes
  • Isaac Cheah
  • Mai Nguyen
  • Tareq Rasul
View onlinefirst articles View latest issues
Most read articles in this journal in the last 6 months.
Open Access
Research article
First published  

What Is Qualitative Research? An Overview and Guidelines

  • Weng Marc Lim
Open Access
Research article
First published  

What Is Quantitative Research? An Overview and Guidelines

  • Weng Marc Lim
Open Access
Research article
First published  

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

  • Park Thaichon
  • Sara Quach
  • Mojtaba Barari
  • Mai Nguyen
Open Access
Research article
First published  

Integrating Artificial Intelligence and Customer Experience

  • Ying Chen
  • Catherine Prentice
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Most cited articles published in this journal in the last 3 years. These statistics are updated weekly using data sourced exclusively from CrossRef.
Open Access
Research article
First published  

What Is Qualitative Research? An Overview and Guidelines

  • Weng Marc Lim
Open Access
Research article
First published  

What Is Quantitative Research? An Overview and Guidelines

  • Weng Marc Lim
Open Access
Research article
First published  

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

  • Park Thaichon
  • Sara Quach
  • Mojtaba Barari
  • Mai Nguyen
Open Access
Research article
First published  

The Effects of Anthropomorphised Virtual Conversational Assistants on Consumer Engagement and Trust During Service Encounters

  • Arezoo Fakhimi
  • Tony Garry
  • Sergio Biggemann
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Articles with the highest Altmetric score from the last 3 months, indicating influence and impact.

2020 Industry Awarded Paper

Pricing in consumer digital markets: A dynamic framework. Australasian Marketing Journal Vol 27(3)

Authors: Richard Reisman, Adrian Payne and Pennie Frow

A paradox theory of social media consumption and child well-being

Sheau-Fen Yap and Weng Marc Lim

Examining the longitudinal association between positive and negative likelihood-to-recommend scores and brand growth

John G. Dawes

Why is my team wearing rainbow jerseys? Exploring effects of DEI messages on sports fans' responses

David Fleischman et al.

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