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Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing. View full journal description

This journal is a member of the Committee on Publication Ethics (COPE).

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Articles most recently published online for this journal.
Open Access
Research article
First published  

Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances

  • Satish Jayachandran
  • Alexander Krasnikov
Restricted access
Research article
First published  

EXPRESS: What Makes a Product Cool? Consumers’ Perceptions of Product Coolness across Three Cultures

  • Gratiana Pol
  • Eden Yin
  • Gerard Tellis
Restricted access
Research article
First published  

EXPRESS: Dynamic Capabilities Framework: Prospects and Limitations for Advancing International Marketing Knowledge and Practice

  • S. Tamer Cavusgil
  • Seyda Z. Deligonul
Free access
Editorial
First published  

What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM

  • Ayşegül Özsomer
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Most read articles in this journal in the last 6 months.
Open Access
Research article
First published  

Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets

  • Konstantinos Poulis
Open Access
Research article
First published  

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

  • Risqo Wahid
  • Heikki Karjaluoto
  • Kimmo Taiminen
  • Diah Isnaini Asiati
Open Access
Research article
First published  

Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing

  • Jonathan A. Jensen
  • Joe B. Cobbs
  • Alex Mazer
  • B. David Tyler
Open Access
Research article
First published  

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

  • Hao Liu
  • Klaus Schoefer
  • Fernando Fastoso
  • Efstathia Tzemou
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Most cited articles published in this journal in the last 3 years. These statistics are updated weekly using data sourced exclusively from CrossRef.
Restricted access
Research article
First published  

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

  • Ayşegül Özsomer
  • Bernard Simonin
  • Timo Mandler
Open Access
Research article
First published  

Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization

  • Man Yang
  • Peter Gabrielsson
  • Svante Andersson
Open Access
Research article
First published  

Should Global Brands Engage in Brand Activism?

  • Paurav Shukla
  • Veronica Rosendo-Rios
  • Dina Khalifa
Open Access
Research article
First published  

The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets

  • Vasileios Davvetas
  • Christina Sichtmann
  • Charalampos (Babis) Saridakis
  • Adamantios Diamantopoulos
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Articles with the highest Altmetric score from the last 3 months, indicating influence and impact.
Special Issue: Brands and Branding in an International Context
Special Issue: International Selling and Sales Management
Special Issue: Theory and Practice in Global Marketing (TPGM)
Special Issue: Customer Engagement in International Markets
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